Silpo‘s new Lviv outlet is an example of when ‘Retail meets Wonderland’ – the whole store is a homage to Lewis Carroll’s ‘Alice’s Adventures In Wonderland’, with playing cards adorning the ceiling, Cheshire cats grinning from light fixtures and the Mad Hatter preparing his tea party on the wall of the in-store café.
Rustic wooden shelves, bright murals on the walls and highly-conceptualised deli departments give shopping in this store a homely, if slightly surreal edge. Among the suppliers to work on the store were refrigeration specialists FREOR. (Source – ESM Issue 4, 2017 | Europe’s finest, p. 92-93)
Silpo, which is a part of Fozzy Group, is a master of exceptional retail design, and FREOR is proud to have supplied refrigeration equipment for this unique project. In cooperation with our partners Restoria Group we have installed positive vertical cabinets JUPITER (17 units) and semi-verticals PLUTON (7 units), which feature large capacity and provide excellent presentation for any product put on display, be it cheese, beverage, dairy, meat, vegetable or bakery products. The modularity of units makes it possible to create compositions of rows and aisles, mixing vertical and semi-vertical, open and closed cabinets.
Serve-over counters DIONA QB (30 units) in Silpo store forms long rows, providing display consistency in the whole food area, displaying fresh fish, meat, fruit and vegetables, dairy and other fresh produce. Serve-overs ELISA QB (2 units), were installed to display most delicious cupcakes and other desserts that customers can enjoy while having tea in Mad Hatter’s tea party at in-store café. If one is more of a pancake lover there’s also hot pancakes to enjoy, showcased in DIONA QB hot counter.
Negative vertical cabinets DELTA (4 units), and freezing islands HELLA (8 units) preserve frozen products and convey superior quality in the display of items. All the equipment except heated showcase is connected to remote system.
Article in ESM Issue 4 2017:
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| Name | Source | Purpose | Category | Term |
| PHPSESSID | freor.com | Saves visitor’s session status through different page requests. | Necessary for a site to function | Session |
| _icl_current_language | freor.com | Saves visitor`s choice of language. | Page settings | Session |
| _ceg.s | crazyegg.com | Crazy Egg service cookie registers visitor clicks in the website. | Statistics | 3 months |
| _ceg.u | crazyegg.com | Crazy Egg Cookie, which helps you recognize a visitor who has already visited your site. | Statistics | 3 months |
| _gat, _gid, _ga | Google Analytics | Google Analytics cookies record a unique ID that is used to generate statistics for site views. | Statistics | Session |
| collect | Google Analytics | Sends information to Google Analytics about the visitor’s device and behavior. Helps identify same visitor using different devices. | Marketing | Session |
| NID | .gstatic.com | Google ads cookie | Marketing | 2 years |
| GMAIL_RTT | google.com | Allows sharing content on the Google+ social network. | Page settings | Session |
| S, SIDCC | google.com | Security cookie that helps to protect Google user data. | Security | 2 months |
| wordpress_logged_in_ | freor.com | WordPress TVS cookie that recognizes user logged to website. | Necessary for a site to function | Session
|
| wordpress_sec | freor.com | WordPress TVS cookie, user account security ID. Is used to ensure account security. | Necessary for a site to function | Session
|
| wordpress_test_cookie | freor.com | The WordPress TVS cookie used to check if the browser supports cookie registration. | Necessary for a site to function | Session
|
| wp-settings-1 | freor.com | WordPress TVS cookie, logged user ID. Is used to display the admin bar. | Necessary for a site to function | 1 year |
| wp-settings-time-1 | freor.com | WordPress TVS cookie used to store logon time. | Necessary for a site to function | 1 year |
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Cookies are installed on your device only upon your consent, except for cookies that are required solely for ensuring technical functioning of the website. It should be noted that if you do not grant the website the right to use cookies, some of the website’s features may partially not operate.
You can delete or manage cookies at any time; besides, most browsers allow you to disable installation of cookies. However, if you do that, some of the services and features may not work. More information is available here.
Statistical data about visitors to the FREOR website may be accessed by the FREOR employees working in marketing and commercial divisions that are responsible for data analysis and development of the website. Access to technical records may also be granted to FREOR partners that provide website content management tools or hosting services of the FREOR website. We responsibly protect the collected data about the visitors of the website from loss or unauthorised use.
FREOR uses the collected data for analysis for up to three years.
