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FREOR Supplied Silpo Store in Ukraine

2017-08-11

Silpo‘s new Lviv outlet is an example of when ‘Retail meets Wonderland’ – the whole store is a homage to Lewis Carroll’s ‘Alices Adventures In Wonderland, with playing cards adorning the ceiling, Cheshire cats grinning from light fixtures and the Mad Hatter preparing his tea party on the wall of the in-store café.

Rustic wooden shelves, bright murals on the walls and highly-conceptualised deli departments give shopping in this store a homely, if slightly surreal edge. Among the suppliers to work on the store were refrigeration specialists FREOR. (Source ESM Issue 4, 2017 | Europes finest, p. 92-93)

Silpo, which is a part of Fozzy Group, is a master of exceptional retail design, and FREOR is proud to have supplied refrigeration equipment for this unique project. In cooperation with our partners Restoria Group we have installed positive vertical cabinets JUPITER (17 units) and semi-verticals PLUTON (7 units), which feature large capacity and provide excellent presentation for any product put on display, be it cheese, beverage, dairy, meat, vegetable or bakery products. The modularity of units makes it possible to create compositions of rows and aisles, mixing vertical and semi-vertical, open and closed cabinets.

Serve-over counters DIONA QB (30 units) in Silpo store forms long rows, providing display consistency in the whole food area, displaying fresh fish, meat, fruit and vegetables, dairy and other fresh produce. Serve-overs ELISA QB (2 units), were installed to display most delicious cupcakes and other desserts that customers can enjoy while having tea in Mad Hatter’s tea party at in-store café. If one is more of a pancake lover there’s also hot pancakes to enjoy, showcased in DIONA QB hot counter.

Negative vertical cabinets DELTA (4 units), and freezing islands HELLA (8 units) preserve frozen products and convey superior quality in the display of items. All the equipment except heated showcase is connected to remote system.

Article in ESM Issue 4 2017:

FREOR-ESM-MAGAZINE

Click here for full ESM Issue 4 2017.

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Statistical data about visitors to the FREOR website may be accessed by the FREOR employees working in marketing and commercial divisions that are responsible for data analysis and development of the website. Access to technical records may also be granted to FREOR partners that provide website content management tools or hosting services of the FREOR website. We responsibly protect the collected data about the visitors of the website from loss or unauthorised use.

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