K-Team Days 2019 thumbnail, FREOR


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FREOR has exhibited at K-Group annual event K-Team Days


One of the most significant events of Finnish retailing conglomerate K-Group – K-Team Days was held on the 2nd of November in Helsinki Exhibition Center. 70 suppliers and top brands in the industry were showcasing their products, matching the event theme RENOVATION. FREOR’s innovative refrigerated display equipment was also showcased at the event by FREOR partner CoolFors Finland Oy.

Celebrating the responsible stores’ management

The professional K-Team Days fair is the highlight of the year for many devoted K-Group employees and K-Group partners. The event gathers a record of 7500 guests. The K-Group consists of more than 1,800 stores in eight countries, of which more than half are run by a local K-retailer entrepreneur. The trade fair gives the possibility for people and companies to network and to share successful examples of running the store with attention paid on diminishing the negative impact on the environment.

K-Group is highly committed to mitigating climate change and creating a carbon-neutral society working together with others. That is why they choose their suppliers responsively. Using renewable energy, improving energy efficiency at K-Group stores is one of the primary goals, and optimizing the store’s refrigeration systems is one of the important things, among others.

The aim of showcasing FREOR innovative refrigeration equipment at the trade fair was to share the successful experience in equipping stores with natural refrigeration solutions. Coolfors Finland Oy has presented FREOR’s Green Wave refrigeration equipment, operating in plug-in mode on propane, and glycol-based Hydroloop refrigeration system, which uses an additional water-glycol loop to help reach better performance. The solution has already proved to be effective in many stores in Finland and other countries, as it results in significant energy savings.

Equipment showcased:

  • Promotional counters IDA and IDA COMPACT of optimized dimensions.
  • Chiller cabinet JUPITER with a front glass packet saving up to 15 % of the energy.
  • Upright freezer cabinet ERIDA.


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Brief description of the FREOR safety policy

FREOR cares about its customers’ privacy and makes sure that their personal data is safe:

  • Information about FREOR customers are not used for unlawful purposes;
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What information do we collect?

FREOR collects the following information:

  • Information about visits of the website users to the FREOR website and the usage of the website. We collect IP address, duration of visit, number of page views, type of browser, and geographical location;
  • Information that website visitors provide in order to subscribe to the FREOR newsletters. E-mail address is collected, as well as the following data: name and surname, company, e-mail address, phone number, job title, and country.

Traffic statistics of the website

FREOR seeks to keep the FREOR website as simple to use as possible and the relevant information more easily accessible. In order to find out what information is most relevant to the visitors of the website, FREOR collects demographic and statistical data. This information does not identify a specific person but provides statistical information that FREOR can analyse and then apply for improving the functionality of the website or use the data for marketing purposes.

FREOR collects this information using the Google Analytics tool that generates statistical and other website usage information. The information is stored by Google Inc. (USA company). Google EU-USA privacy policy is available here.

You can disable the feature of data collection on Google Analytics at any time as described here.

FREOR notifications and newsletters

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Having sent a notification, FREOR may collect statistical data about your behaviour with regard to the newsletter, for instance, whether you have opened the e-mail, what links you clicked on, what device you used, etc. FREOR does this by using cookies (provided that you give consent). In order to improve the communication, FREOR monitors communication efficiency statistics.

If you do not find the news relevant, you can cancel them at any time. You can cancel your consent for FREOR to collect and process personal data provided by you at any time by sending an e-mail to marketing@freor.com or replying by clicking on the link at the end of the newsletter. Server recordings

The server hosting the FREOR website may also record enquiries that you submit to the server (address of the website that you are opening, device and browser that you use, your IP address and login time). This data is used for technical purposes only in order to ensure proper and safe functioning of the website.


Name Source Purpose Category Term
PHPSESSID freor.com Saves visitor’s session status through different page requests. Necessary for a site to function Session
_icl_current_language freor.com Saves visitor`s choice of language. Page settings Session
_ceg.s crazyegg.com Crazy Egg service cookie registers visitor clicks in the website. Statistics 3 months
_ceg.u crazyegg.com Crazy Egg Cookie, which helps you recognize a visitor who has already visited your site. Statistics 3 months
_gat, _gid, _ga Google Analytics Google Analytics cookies record a unique ID that is used to generate statistics for site views. Statistics Session
collect Google Analytics Sends information to Google Analytics about the visitor’s device and behavior. Helps identify same visitor using different devices. Marketing Session
NID .gstatic.com Google ads cookie Marketing 2 years
GMAIL_RTT google.com Allows sharing content on the Google+ social network. Page settings Session
S, SIDCC google.com Security cookie that helps to protect Google user data. Security 2 months
wordpress_logged_in_ freor.com WordPress TVS cookie that recognizes user logged to website. Necessary for a site to function Session


wordpress_sec freor.com WordPress TVS cookie, user account security ID. Is used to ensure account security. Necessary for a site to function Session


wordpress_test_cookie freor.com The WordPress TVS cookie used to check if the browser supports cookie registration. Necessary for a site to function Session


wp-settings-1 freor.com WordPress TVS cookie, logged user ID. Is used to display the admin bar. Necessary for a site to function 1 year
wp-settings-time-1 freor.com WordPress TVS cookie used to store logon time. Necessary for a site to function 1 year

One the pieces of statistical information crucial to FREOR is the return visitor rate. FREOR uses this data to analyse visitor behaviour and to enhance the experience of visiting the site. To track repeated visits, the FREOR website uses cookies. The cookies are installed and used with a help of the Google Analytics tool.

Cookies are installed on your device only upon your consent, except for cookies that are required solely for ensuring technical functioning of the website. It should be noted that if you do not grant the website the right to use cookies, some of the website’s features may partially not operate.

How to manage cookies?

You can delete or manage cookies at any time; besides, most browsers allow you to disable installation of cookies. However, if you do that, some of the services and features may not work. More information is available here.

Who has access to your data and for how long it is stored

Statistical data about visitors to the FREOR website may be accessed by the FREOR employees working in marketing and commercial divisions that are responsible for data analysis and development of the website. Access to technical records may also be granted to FREOR partners that provide website content management tools or hosting services of the FREOR website. We responsibly protect the collected data about the visitors of the website from loss or unauthorised use.

FREOR uses the collected data for analysis for up to three years.