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One of the most significant events of Finnish retailing conglomerate K-Group – K-Team Days was held on the 2nd of November in Helsinki Exhibition Center. 70 suppliers and top brands in the industry were showcasing their products, matching the event theme RENOVATION. FREOR’s innovative refrigerated display equipment was also showcased at the event by FREOR partner CoolFors Finland Oy.
The professional K-Team Days fair is the highlight of the year for many devoted K-Group employees and K-Group partners. The event gathers a record of 7500 guests. The K-Group consists of more than 1,800 stores in eight countries, of which more than half are run by a local K-retailer entrepreneur. The trade fair gives the possibility for people and companies to network and to share successful examples of running the store with attention paid on diminishing the negative impact on the environment.
K-Group is highly committed to mitigating climate change and creating a carbon-neutral society working together with others. That is why they choose their suppliers responsively. Using renewable energy, improving energy efficiency at K-Group stores is one of the primary goals, and optimizing the store’s refrigeration systems is one of the important things, among others.
The aim of showcasing FREOR innovative refrigeration equipment at the trade fair was to share the successful experience in equipping stores with natural refrigeration solutions. Coolfors Finland Oy has presented FREOR’s Green Wave refrigeration equipment, operating in plug-in mode on propane, and glycol-based Hydroloop refrigeration system, which uses an additional water-glycol loop to help reach better performance. The solution has already proved to be effective in many stores in Finland and other countries, as it results in significant energy savings.
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Statistical data about visitors to the FREOR website may be accessed by the FREOR employees working in marketing and commercial divisions that are responsible for data analysis and development of the website. Access to technical records may also be granted to FREOR partners that provide website content management tools or hosting services of the FREOR website. We responsibly protect the collected data about the visitors of the website from loss or unauthorised use.
FREOR uses the collected data for analysis for up to three years.