BIOVELA × FREOR: Customized Refrigeration for Brand Visibility

In retail environments, refrigeration equipment plays an important role in both product storage and presentation. With customization options, it can also be adapted to match a brand’s visual identity and create a consistent product display at the point of sale.

For BIOVELA, FREOR supplied customized refrigeration equipment designed to incorporate the visual identities of the BIOVELA and Utenos Mėsa brands.

client

location

Lithuania

Refrigeration System

Plug & Cool Refrigeration Equipment

Products

IDA COMPACT S

A Tailored Refrigeration Solution for BIOVELA

BIOVELA is one of Lithuania’s leading meat producers, offering a wide range of fresh and processed meat products supplied to major retail chains. With a strong focus on quality and freshness, BIOVELA products are available in Lithuania and international markets.

BIOVELA products have previously been displayed in FREOR refrigeration equipment at several EuroShop trade shows. At EuroShop 2026, various BIOVELA meat products were displayed in the NDL PLUTON SPACE semi vertical unit, while at EuroShop 2023, they were also presented in the NDL IDA QB H2 self-service counter.

For the retail environment, BIOVELA selected IDA COMPACT S self-service counters customized to match the visual identity of its brands.

Promotional Self-Service Counters for Food Branding

FREOR’s IDA promo self-service counters provide an open and accessible format for product presentation with 360° product visibility.

BIOVELA selected the IDA COMPACT S self-service counter for an optimal display area size for their exposition needs. This fully plug-in solution includes wheels and blocking kits, allowing easy installation and convenient relocation within the shopping area.

The counter can also be adapted to specific visual and functional requirements, making it suitable for customized retail applications.

Easy Customization with FREOR Refrigeration Equipment

The IDA COMPACT S offers a high level of customization. The display deck and lower showcase part can be finished in any RAL color, allowing the equipment to match a company’s visual identity.

For this project, the counters were customized in distinctive brand colors. In addition, the upper glass section features the BIOVELA and Utenos Mėsa logos, making the displays easy for shoppers to identify and clearly linking them to the products inside.