When Refrigeration Becomes a Sales Tool: The ALDI Belgium Case Study

Refrigeration Equipment in ALDI Discount Supermarket

FREOR NDL JUPITER multidecks were implemented in the selected ALDI supermarket in Belgium to improve product presentation and sales efficiency.

While refrigeration is essential for all food retailers, it is particularly important in discount supermarket chains such as ALDI. As discounters aim to maximize sales efficiency per square meter, the optimal use of available selling space becomes a key priority.

This means refrigeration units must combine high product capacity with a compact footprint while maintaining excellent product visibility and accessibility. FREOR NDL JUPITER multidecks are designed to meet these requirements by balancing efficient space utilization with strong product presentation.

Why Refrigeration Matters for Sales

The refrigerated section is one of the most important areas in any food retail store. Dairy products, beverages, meat products, ready meals, fresh produce, and convenience foods all depend on effective refrigerated merchandising.

Research in retail customers’ behavior consistently shows that product visibility and accessibility significantly influence purchasing decisions. Customers are more likely to purchase products they can easily see, compare, and access.

How Refrigeration Influences Customer Behavior

The impact of refrigeration equipment on sales is often indirect but powerful. It works through several behavioral mechanisms.

Visibility drives attention

In retail environments, visibility is one of the strongest predictors of purchase probability. If a product is not easily seen, it is unlikely to be chosen. NDL JUPITER multidecks, implemented in the ALDI supermarket, enhance visibility by ensuring products remain clearly presented across multiple shelf levels and are easily spotted from a distance, reducing decision time and increasing basket size.

To enhance the visibility of seafood products, the interior of the NDL JUPITER multideck was finished in bright blue, highlighting the products and drawing even greater attention to them. FREOR gives its clients full flexibility to choose any color from the RAL palette for the exterior or interior of the units, helping retailers put their products in the spotlight.

Accessibility increases interaction

Customers are more likely to engage with the product selection when it is easy to reach and handle. NDL JUPITER multidecks ensure this with their wide display reach, allowing shoppers to browse comfortably and access products without obstacles. This enhances the chances of spontaneous purchases and product exploration by making it easier for customers to discover new items.

Presentation builds trust

Product presentation plays a critical role in shaping customer perceptions. The NDL JUPITER multidecks combine a modern design with integrated LED lighting and clear product visibility, creating an attractive refrigerated environment that highlights the freshness of displayed goods. At the same time, balanced cold air circulation across all shelf levels ensures the perfect preservation of merchandise.

The combination of the NDL JUPITER version with FREOR Glass Doors and open models creates a flexible merchandising solution that adapts to different product categories, maintaining a consistent, high-quality presentation and energy-efficient performance. All units incorporate Dual Airflow technology, ensuring a stable temperature and uniform cooling across all shelf levels to maintain optimal product freshness and quality.

Together, these features create a clean, organized, and visually appealing shopping environment that strengthens customers’ trust and saves energy while preserving product freshness.

Better layout improves efficiency

The flexible design of the NDL JUPITER multidecks enables retailers to organize products in a logical and visually consistent manner. The multideck allows retailers to display products in clear category segments, helping shoppers locate products more quickly, reduce search time, and create a smoother shopping journey.

This ALDI supermarket case study demonstrates how FREOR NDL JUPITER multidecks can turn into a powerful tool for driving sales performance, improving customer experience, and enhancing overall retail efficiency.