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2026-07-28
Boost Impulse Sales with the Right Refrigerated Promotional Self-Service Counter
In every retail store, promotional products play an important role in attracting customer attention and increasing impulse purchases. Whether it’s seasonal offers, discounted beverages, snacks, dairy products, or ready-to-eat meals, the way these products are presented can significantly influence sales.
Choosing the right refrigerated promotional self-service counter helps retailers create eye-catching displays, improve product accessibility, and adapt merchandising to changing products throughout the year. With several promotional counters solutions available from FREOR, how can retailers decide which option best suits their store?
Promotional Self-Service Counter Selection from FREOR
FREOR offers a range of promotional self-service counters designed to meet different merchandising needs. From the space-saving NDL IDA COMPACT QB to the unique NDL EXO counters, each model offers flexibility, energy efficiency, and excellent product visibility.
All of the FREOR promotional self-service counters operate on R290 refrigerant in an autonomous plug-in system, to ensure flexibility, fast installation, and easy relocation at any time.
The counters are well-suited for stand-alone placement, but they can also be placed side by side or back-to-back with other counters to create larger layouts.
Which FREOR promotional self-service counter to choose?
| Model: | Retail format: | Lenght: | Display: |
| NDL IDA QB | Supermarkets and hypermarkets. | 1250 mm;
1600 mm; 2500 mm. |
One main display area. |
| NDL IDA QB H1 | Supermarkets and hypermarkets. | 1250 mm;
1600 mm. |
Main display with one additional glass shelf. |
| NDL IDA QB H2 | Supermarkets and hypermarkets. | 1250 mm;
1600 mm. |
Main display and two additional glass shelves. |
| NDL IDA COMPACT QB | Smaller supermarkets or convenience stores. | 700 mm;
900 mm. |
One main display area. |
| NDL EXO | Any type of retail environment. | 1600 mm. | 4 display levels from each side. |
NDL IDA QB: The Versatile Solution for Everyday Promotions
NDL IDA QB is designed as a flexible promotional self-service counter suitable for a wide range of retail environments. It is ideal for retailers who need a reliable, everyday solution for seasonal campaigns and rotating promotional assortments.
Its main strength lies in its versatility and perfect product visibility. It can be used to highlight different product categories depending on the season, from dairy and beverages to fresh convenience foods. Its highly transparent product visibility from all sides makes it ideal for impulse sales, and glass lids ensure better energy efficiency.
For larger product assortments or larger supermarkets, the NDL IDA QB 2500 counter version is available in a 2500 mm length, providing extended product capacity. Wheels with blocking kits on the counter allow easy relocation at any time to areas of high customer flow.
NDL IDA QB H1 / H2: High-Capacity Promotion for Bigger Product Selection
NDL IDA QB H1 / H2 is designed for retailers who require increased capacity and a stronger visual impact in their promotional areas.
NDL IDA QB H1 counter features a glass shelf for versatile promotional product displays. The H2 model includes two glass shelves, ideal for cross-selling products in high-traffic areas.
With their multiple shelves, these models are particularly suitable for larger supermarkets and hypermarkets, providing more space for product display and helping retailers reduce replenishment frequency while maintaining a well-stocked appearance even during peak shopping hours. Wheels with blocking kits on the counter allow easy relocation at any time to areas of high customer flow.
NDL IDA COMPACT QB: Efficient Promotional Product Display in Limited Spaces
NDL IDA COMPACT QB is designed for stores with limited space where promotional or convenience product displays are still essential.
Its compact footprint allows retailers to introduce refrigerated promotional zones even in the smallest convenience stores, small supermarkets, or tight retail layouts. Despite its smaller size, it maintains strong product visibility and accessibility, making it ideal for impulse-driven purchases.
This model is particularly effective for placement in high-traffic areas such as entrances or checkout zones. Still, wheels with blocking kits allow easy relocation to the needed areas at any time.
NDL EXO: Premium Design for High-Impact Merchandising
NDL EXO is designed for retailers who want to combine strong promotional performance with a modern, unique look.
Featuring an almost all-glass, double-sided design, this display maximizes product visibility and creates attractive promotional spaces that naturally draw customer attention. This makes the NDL EXO especially suitable for stores aiming to elevate the overall shopping experience and differentiate their promotional zones.
NDL EXO works well for premium product categories, bakery or sweets assortments, or other categories, where presentation plays a key role in influencing customer decisions.
It can be used as a stand-alone feature piece or placed side by side to help retailers build impactful, modern merchandising concepts.
By selecting the solution that best matches your store layout, product assortment, and merchandising goals, you can create promotional displays that attract customers and help maximize sales. If you are still not sure which refrigerated promotional self-service counter to choose for your supermarket needs, contact our sales team at sales@freor.com. They will assist you in finding the one that perfectly meets your needs!
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