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How to Prepare for a Trade Show in Just a Few Hours? FREOR Team Accomplishes the Impossible!


We always say that FREOR strength is hidden in our team, and that was proven on Friday when the most unexpected thing happened.

As we have already announced, FREOR and its partner Marc Refrigeration were getting ready for its first trade show in the United States of America NRA Show 2024. FREOR started getting ready for the trade show, full of excitement to step into the USA market early on. The only thing left to do was for our team members to catch a flight to Chicago and prepare the stand for the trade show.

Unfortunately, on Friday, we received the news that all our commercial refrigeration equipment and other crucial items intended for the trade show, which were sent via sea cargo months ago, had encountered an unexpected delay. Due to the long delay caused by the logistics company, they may only arrive at the destination point on the final day of the trade show at best.

Getting ready for the trade show in less than a day

The FREOR manufacturing plant and the venue for the NRA Show 2024 are 3867 km (2403 mi) apart, with the Atlantic Ocean posing a significant obstacle. It was impossible to understand that we had only a week to prepare for the trade show from scratch and reach that kind of destination.

Amidst the chaos of Friday morning, our remarkable team didn’t just come up with one or two solutions, but four innovative ways to overcome the challenge and make the impossible possible!

In less than half a day, the FREOR team found the commercial refrigeration equipment suitable to showcase at the NRA Show 2024, taking it from our showroom. Our team quickly dismounted the refrigeration equipment, changed its voltage to match the USA standard, prepared it to be reassembled at the trade show again, and packed it for air transport. All possible marketing material, food mockups, and everything else were packed together. Our team booked a flight for refrigeration equipment on the same day and got it all through FREOR doors on the plain in less than half a day!

It was amazing to see how everyone came together to prepare FREOR for the highly anticipated event. Working collaboratively, we accomplished the seemingly impossible task without ever considering the possibility of failure.

One of the most stressful Fridays in FREOR history ended on a happy note. Even though we won’t be able to showcase everything as planned in the NRA Show 2024, you still will be able to see our multideck NDL JUPITER and freezer NDL ERIDA. Additionally, you will be able to see the self-service counter IDA S! And we will surely be able to tell the incredible story of how we started our journey into the US market.

Come to the NRA Show 2024, FREOR, and Marc Refrigeration booth 7629 to see the final result of what we achieved in half a day!


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FREOR cares about its customers’ privacy and makes sure that their personal data is safe:

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FREOR collects the following information:

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One the pieces of statistical information crucial to FREOR is the return visitor rate. FREOR uses this data to analyse visitor behaviour and to enhance the experience of visiting the site. To track repeated visits, the FREOR website uses cookies. The cookies are installed and used with a help of the Google Analytics tool.

Cookies are installed on your device only upon your consent, except for cookies that are required solely for ensuring technical functioning of the website. It should be noted that if you do not grant the website the right to use cookies, some of the website’s features may partially not operate.

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You can delete or manage cookies at any time; besides, most browsers allow you to disable installation of cookies. However, if you do that, some of the services and features may not work. More information is available here.

Who has access to your data and for how long it is stored

Statistical data about visitors to the FREOR website may be accessed by the FREOR employees working in marketing and commercial divisions that are responsible for data analysis and development of the website. Access to technical records may also be granted to FREOR partners that provide website content management tools or hosting services of the FREOR website. We responsibly protect the collected data about the visitors of the website from loss or unauthorised use.

FREOR uses the collected data for analysis for up to three years.