FREOR’s Slogan at EuroShop 2026: Refrigeration Equipment that Cools the Biggest Ideas in Retail

The world’s leading retail trade fair, EuroShop 2026, brings together the global retail industry at a moment that will be inspired by cutting-edge concepts, the latest technologies, and environmentally friendly solutions. Walking around all the inspiration and new solutions, the FREOR team will be ready to help retailers bring their biggest ideas to life.

At EuroShop 2026, FREOR will welcome you at a stand in hall 14 / C52 with the slogan: REFRIGERATION EQUIPMENT THAT COOLS THE BIGGEST IDEAS IN RETAIL. Behind these words lies a clear message about the role commercial refrigeration plays in modern retail – an essential part for innovation, energy efficiency, and sustainability at any supermarket.

The Meaning of the Slogan

Commercial refrigeration equipment is one of the essential elements that determine whether ambitious retail ideas succeed or fail. Every supermarket concept, from the smallest to the biggest, relies on reliable, energy-efficient, and sustainable infrastructure, with refrigeration equipment at its core, responsible for much more than preserving the freshness of displayed products.

Our slogan captures this reality, showing that FREOR commercial refrigeration equipment keeps even the boldest retail visions cool, efficient, and sustainable in any store format or size, from the smallest stores to the biggest hypermarkets.

How FREOR Refrigeration Equipment Helps Retailers

The retail industry today faces key challenges, including sustainability, energy efficiency,  rapidly evolving store concepts, and maintaining the displayed product’s freshness, all of which require reliable, future-ready refrigeration solutions.

At EuroShop 2026, FREOR will showcase commercial refrigeration equipment operating on natural, environmentally friendly R290 and CO₂ refrigerants, which have  almost zero GWPs and are PFAS-free. This ensures refrigeration’s long-term operation across any retail format, as they are unaffected by legislative requirements under the global HFC phase-down, including the Kigali Amendment to the Montreal Protocol and the EU F-Gas Regulation, making them a future-proof choice.

Our cooling solutions, such as the Hydroloop cooling system, Continuous Cooling technology, and ENERGY refrigeration equipment models, ensure the highest energy efficiency, lower supermarket operational costs, and, at the same time, contribute to sustainability.

With evolving store concepts, FREOR continues to innovate and manufactures universal, flexible refrigeration equipment that offers many modifications, accessories, heights, lengths, and depths, allowing the creation of the boldest supermarket layouts even in the biggest supermarkets or hypermarkets.

The biggest retail spaces and the biggest ideas need reliable, flexible, and energy-efficient cooling, and FREOR offers exactly that, making sure your ideas don’t melt down but come to life.